- Assist with execution of annual marketing plans:
- Contribute to the development of the long-term strategy for the brands, including brand objectives, integrated marketing plans, and budgets
§ Partner with internal agencies and cross-functional teams on creative development and execution of marketing activations
§ Analyze consumption & consumer data. Translate learnings and insights into actionable recommendations.
§ Manage budget tracker & SAP (PO/invoicing) duties
§ Collaborate with key cross-functional partners including Shopper Marketing, Digital, PR, Packaging, Supply Chain, Finance, Sales and Global team
§ Manage agency and partnership relationships
§ Manage the business day-to-day, including supporting the execution of brand promotional programs, along with other brand properties including assets on the website, social channels and any future packaging changes.
§ Keep abreast of industry changes and developments especially in realm of insurgent brands (tools, tactics, etc.).
- Assist with development of longer term innovation strategy/plan
· At least 3 years of related work experience (can be in a cross functional role)
· Enthusiasm for working on insurgent brands in CPG space (ie smaller brand that needs to think differently than a larger CPG brand)
· Demonstrated ability to lead teams and manage projects/timelines
· Strong analytical skills, able to conduct data pulls & interpret data (ie: Nielsen)
· Strong time management and communication skills
· Ability to be flexible, nimble and agile
· Master’s degree in business administration (MBA) preferred (Marketing emphasis)
· Travel by airplane up to 10%
If Interested to learn more, please send resume to:
resume AT contractstaffingrecruiters dot com